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|Arguably the most quoted statistic about China is that it's home to an awful lot of people - more than 1.3 billion to be precise.
In a questionable leap of logic Wholesale Pittsburgh Steelers Jerseys , many then translate that fact into thinking there are 1.3 billion potential customers in China - whether you're in the market of selling smartphones, building e-commerce franchises or attracting sports fans.
Exaggeration is all part of the game when it comes to self-promotion and marketing, but the problems begin when those who should know better are not corrected by those that do.
A week ago, legendary boxing promoter Bob Arum told anyone who would listen that he expected more than 300 million Chinese sports fans to watch two-time Olympic champion Zou Shiming take on Thai boxer Kwanpichit Onesongchaigym in what was widely presumed to be an eliminator for a title fight early next year. Zou won a bruising encounter during which he received an accidental headbutt which left him with his left eye swollen shut.
The capacity crowd at the Venetian resort in Macao were suitably impressed, but beyond that Wholesale Steelers Jerseys , the news garnered little attention. The actual number of people who tuned in to watch at least one minute of the fight from the mainland turned out, according to CSM Media Research, to be well below 2 million, but Arum's absurd prediction - somewhere between wild optimism and outright lying - was still the number that grabbed the most attention.
Entertaining a room full of gambling enthusiasts is one thing, but converting a population into boxing fans is quite another.
Unfortunately Cheap Pittsburgh Steelers Jerseys , Arum's numbers aren't the only ones that are faulty. Manchester United claim to have 109 million "followers" in China, and while the small print makes it clear that a "follower" is nothing like the conventional notion of a "fan," the small print always gets lost in the noise. Never let the truth, as they say, get in the way of a good story.
Similarly Cheap Steelers Jerseys , sports properties around the world often boast of their huge followings on Chinese social media, oblivious of (or choosing to ignore) that the vast majority of those following them on Weibo are essentially inactive accounts - by Sina's own admission. These faulty numbers then form the basis for a succession of lucrative sponsorship deals.
There is no question that China possesses many millions of passionate sports fans, but optimism about the sports industry's future needs to be tempered with a healthy dose of realism.
NAIROBI, July 18 (Xinhua) -- The United Nations Population Fund (UNFPA) on Thursday urged African countries to increase the use of midwives so as to achieve the Millennium Development Goals (MDGs).
UNFPA Maternal and Newborn Health Advisor Pulane Tlebere told Xinhua in Nairobi that the high maternal and infant mortality rates in the continent are partly caused by the large number of children delivered without use of skilled birth attendants.
"On average, only 50 percent of mothers in the Africa continent give birth using skilled birth attendants Cheap Vince Williams Jersey ," Tlebere said on the sidelines of the third International Confederation of Midwives (ICM).
The meeting also coincided with the inauguration of the Confederation of African Midwives Association (CONAMA). The six- day conference brought over 200 health experts to discuss issues affecting maternal health in Africa.
She noted that Africa is currently engaged in a targeted campaign to accelerate the reduction of maternal, new born and child mortality.
"However, there are some African countries that have made progress towards attaining MDGs four and five," the UN advisor said. She singled out Equatorial Guinea and Eritrea as being on track to achieve the MDG 5 on maternal mortality.
Kenya's Health Cabinet Secretary James Macharia said that midwives play an important role as they assist mothers to bring life to the world.
According to Macharia, the maternal mortality rates in most African countries are not improving. He added that Kenya's maternal mortality is approximately 488 deaths per 100 Cheap Marcus Gilbert Jersey ,000 live births.
"So, Kenya is working hard in order to achieve the MDG target which is pegged at 155 maternal deaths per 100,000 live births by 2015," the cabinet secretary said.
He noted that women often have to travel large distances in order to access health centers. "The solution is to improve the infrastructure and educate mothers on birth preparedness," Macharia said.
"In the meanwhile Cheap Ramon Foster Jersey , the government is encouraging pregnant women to make advance preparations on how to reach health facilities before they come to term," he said.
"Innovations such as use of bicycle ambulances have been found to be life saving interventions especially in areas with no access roads," he said.
According to the health cabinet secretary, the government will also supplement such initiatives by making available motorcycle ambulances as they are much faster bicycles.
"However, the best and most sustainable solution is the introduction of domiciliary midwifery services within communities Cheap David DeCastro Jersey , " the government official said.
Director of Medical Services in the State Department of Health Francis Kimani said delays by pregnant mothers in seeking medical attention needs to be addressed in order to reduce maternal deaths.
"This is partly caused by the low status of women in relation to decision making especially in rural areas," Kimani said. "This can only be overcome if there is a supportive, caring and educative society," he said.
The director decried the poor understanding of complications and risk factors in pregnancy.
"So, midwives are well placed to empower and educate communities on health seeking behavior Cheap Mike Mitchell Jersey ," he said. He added that some women experience delays in accessing care even at the health facility.
"This is because some health facilities are both poorly equipped and staffed by unskilled personnel," he said.
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